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Beyond the chair

Beauty was where I started. It was never where I stopped. 

My career has taken me from behind the chair to salon ownership, television, education, entrepreneurship, brand building and stages around the world. 


Along the way, I discovered that the lessons I learned behind the chair apply far beyond beauty.  

 

How do you make someone feel seen?

How do you create an experience that stands apart? 

How do you build a culture others want to be part of? 

And how do you turn what you do into something that genuinely matters? 


Those are the conversations I love having now. 



A FEW CAREER HIGHLIGHTS

 • Co-founded and built the Ted Gibson, Starring by Ted Gibson  and Ted Gibson Beauty Wellness Science brands.

 • Opened Ted Gibson salons in New York City, Washington, D.C., and W Fort Lauderdale, and later opened Starring by Ted Gibson in Los Angeles.
• Worked 40 seasons of New York Fashion Week and and built an extensive career in editorial and celebrity beauty.
• Television credits include starring in Blowing LA on Amazon Prime, and across beauty and lifestyle media.
• Educated and presented for beauty professionals, distributors and organizations around the world.
• Spoke to audiences including Inter Coiffure, America's Beauty Show, and Behind The Chair.
• Today, co-founder of Beauty Wellness Science and creator of Worth Up Alliance. 



SPEAKING & EDUCATION

 

The experience is the product.

Great service is expected. What sets a business apart is what happens beyond the expected.


I’ve learned that the smallest details can create the biggest impact - on a guest, a team and ultimately a business.


My speaking and education explore guest experience, leadership, personal brand, entrepreneurship, and the lessons I’ve learned building salons, brands and businesses.


Whether I’m speaking to beauty professionals, entrepreneurs, executives or emerging leaders, my goal is simple: to give people ideas they can actually take back and use.


Creating Extraordinary Experiences

 

The difference between good service and an extraordinary experience is often found in the smallest details.


People may come to you for what you do, but they come back because of the care, attention, and connection surrounding it.


I share practical ways to examine every touchpoint of the guest journey, from the first interaction through follow-up, and find opportunities to surprise, delight and create genuine connection.


Because extraordinary experiences don’t have to be extravagant. 

They have to be intentional. 


Building a Brand People Feel

 

Your brand is more than your logo, your Instagram feed or the words on your website. It’s what people come to expect from you.

 

I’ve spent my career building brands; behind the chair, in salons, through products, education and entrepreneurship.


I’ve learned the strongest brands aren't simply recognizable.


They're distinctive, consistent, and meaningful.


I talk about identifying what makes you distinct, communicating it clearly and creating an experience that consistently delivers on that promise.

When people know what you stand for, and see it in every interaction, you become memorable.  


LET’S WORK TOGETHER

Whether you’re planning a conference, developing your team, building a stronger brand or looking for fresh ways to elevate what you do, I’d love to hear what you’re working on.

 Let’s start a conversation. 


Copyright © 2026 Jason Backe - All Rights Reserved.

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